ABOUT WALTON.

Brand is the most misunderstood asset in business. Most companies treat it like decoration. The ones that win treat it like infrastructure.

My name is Jordan Green, and I’m the founder and principal at Walton. I spent nearly two decades inside organizations ranging from start-ups to those doing over $50 million in annual revenue. Strategy, positioning, growth - I've worked on all of it, across teams, categories, and stages of business.

The pattern I kept seeing was the same one: companies investing heavily in their brand without really knowing where the problem was. They'd redesign the logo, refresh the website, hire an agency — and still feel like nothing was moving. The issue was almost never what they thought it was.

That's what led me to build Walton. And eventually, to build The Read — a diagnostic framework for identifying exactly where a brand is losing momentum and what it actually needs to compound.

I work with a small number of brands at a time, which means when we work together, you get my full attention. Not a team of junior strategists. Not a templated deliverable. Just clear thinking, honest feedback, and a framework that's been tested against real businesses.

If you're not sure where to start, The Read is the best first step. If you already know you want to go deeper, let's talk.

  • At Walton, we believe a well-defined and executed brand strategy affects all aspects of your business and is directly connected to your growth.

    We will help you develop a strategy that helps you speak to consumer needs and emotions, and that differentiates you from your competitors.

  • At Walton, we are experienced in every area of brand development. From logo design and web development to marketing collateral and packaging design - our team can help your design system scale with you as you grow.

  • At Walton, we can help you promote your brand in the right places to increase exposure, build your audience, and convert them into paying customers. Our areas of advertising expertise include:

    SEO

    Social Media Design

    Responsive Web Design

    Content Marketing

    Photography

    Video Production

  • One of the fastest ways to gain exposure is to have your own branded content. At Walton, we can help you start creating your own branded content to use in the places where your audience spends most of its time. This includes but is not limited to:

    Written Content

    YouTube

    Podcasting

  • At Walton, we believe that brand experience and customer service are important because positive experiences facilitate deeper connections, inspire audiences, and ultimately deliver results. We can help you create memorable experiences, both digitally and in person, so that your brand stays top of mind.

Capabilities and Industries of Expertise.

Capabilities

Brand Identity

Brand Standards

Naming

Photography

Videography

Strategy and Positioning

UI/UX Design

Web

Copywriting

Social Media Design

Industries of Expertise

Golf

Hospitality

Experience

Apparel

Food and Drink