A clear brand strategy is like a steroid shot to your business plan.
At Walton, we believe a well-defined and executed brand strategy affects all aspects of your business and is directly connected to consumer needs, emotions, and differentiation from your competitors. A great brand strategy will help you:
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Clarify your messaging.
Learn how to clearly communicate your mission into your messaging and positioning.
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Build The Right Team.
Hire the right people around you to help your business reach it’s goals.
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Spend Money in the Right Places.
Get clarity on the assets and resources you need so that you can get the most bang for your buck.
Want some proof? Here are four big reasons why clarity around your brand can help your company reach its goals.
73%
73% of people will repeat as customers because of helpful customer service. The right people on your team equals great service for your customers.
3.5X
Consistently presented brands are 3.5x more likely to be seen and remembered.
+23%
Presenting a brand consistently across all platforms can increase revenue by up to 23%. Consistent positioning and messaging help keep you top of mind.
-50%.
Having a clear mission and values can bring the expenses related to hiring and training down by as much as 50%.